Service dominant logic

Results: 112



#Item
31Co-creation / Business marketing / Relationship marketing / Sales / Industrial marketing / Services marketing / Distribution / Service system / Viable systems approach / Marketing / Business / Service dominant logic

doi:[removed]j.indmarman[removed]

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Language: English - Date: 2009-03-31 10:37:13
32Goods / Macroeconomics / Business / Anthropology / Value / Market / Consumption / Output / Service / Economics / Consumer theory / Marketing

Service-Dominant Logic and Markets as Systems: An Overview S-D Logic Symposium on the Market as a System

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Language: English - Date: 2009-02-20 13:50:11
33Service dominant logic / Marketing / Supply chain management / Strategic management / Value / Co-creation / Value chain management capability / Business / Management / Technology

REFRAMING SUPPLY CHAIN MANAGEMENT: A SERVICE-DOMINANT LOGIC PERSPECTIVE ROBERT F. LUSCH University of Arizona Shifting the dominant thinking of supply chain management toward the

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Language: English - Date: 2012-02-16 14:46:17
34Model theory / Microeconomics / Value / Good / Interpretation / Inseparability / Productivity / Service dominant logic / Business / Logic / Science

Core Concepts and Developmental Directions in Service-Dominant Logic S-D Logic VTT Workshop, Helsinki, Finland

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Language: English - Date: 2012-05-16 17:21:58
35ECRM / Business marketing / Market segmentation / Service / Customer engagement / Customer lifetime value / Strategic management / Service dominant logic / Co-creation / Marketing / Business / Relationship marketing

Invited Commentaries on “Evolving to a New Dominant Logic for Marketing” In the preceding article, Vargo and Lusch (V&L; 2004) observe that an evolution is underway toward a new dominant logic for marketing. The new

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Language: English - Date: 2006-11-20 19:34:00
36Strategic management / Marketing / Co-creation / Value proposition / Core competency / Value network / Service system / Value chain management capability / Management / Business / Service dominant logic

doi:[removed]j.jretai[removed]

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Language: English - Date: 2007-08-21 17:41:37
37Economics / Microeconomics / Macroeconomics / Inseparability / Intangibility / Value / Service / Output / Perishability / Marketing / Business / Goods

Beyond the Game: A Service-Dominant Logic View Of Value Creation S-D Logic 16 European Association of Sports Management

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Language: English - Date: 2009-02-20 13:53:15
38Societal marketing / Integrated marketing communications / Relationship marketing / Macromarketing / Global marketing / Co-creation / Marketing operations / Marketing / Business / Service dominant logic

Marketing’s Evolving Identity: Defining Our Future Robert F. Lusch Marketing thought and practice has evolved over the past 100 years from a philosophy of taking things to market to a philosophy of market(ing) to custo

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Language: English - Date: 2009-05-22 12:00:50
39Marketing / Strategic management / Co-creation / Service dominant logic / Management / Business

Toward a conceptual foundation for service science: Contributions from service-dominant logic &

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Language: English - Date: 2009-03-31 10:34:59
40Science / Robert Lusch / Logic / Mathematical logic / Macromarketing / Knowledge / Academia / Stephen Vargo / Viable systems approach / Service dominant logic / Co-creation / Interdisciplinary fields

Volume 6(3): 281–288 Copyright © 2006 SAGE www.sagepublications.com DOI: [removed][removed] articles

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Language: English - Date: 2007-07-18 19:04:12
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